Genevieve Sioka

Genevieve Sioka

Head of Commercial at WI Enterprises

Genevieve Sioka joined WI Enterprises in June 2025 as Head of Commercial. Before taking on this role, she spent 11 years at the National Trust, where she was Publishing & Books Manager and, before that, a Buyer for National Trust Retail. Her time at the National Trust allowed her to gain extensive experience in commercial strategy, brand development, and customer engagement.

Genevieve holds a Master’s degree in Fine Art Printmaking and a postgraduate diploma in adult education, and her background combines creativity with strong commercial acumen. She was raised in a family where her mother ran several successful businesses, attended a school led by a female headmistress, and grew up with a female Prime Minister. Genevieve is a mother to two daughters and one of three sisters. For Genevieve, there has never been a question of the opportunity to be an inspiring and inspired woman, and she continues to champion female entrepreneurs and communities.

In her current role, Genevieve is responsible for overseeing commercial partnerships and business development, ensuring WI Enterprises’ continued growth while upholding its core values of empowerment and community.