Sponsorship and sampling


WI members demand the highest standards and quality. They campaign on important issues ranging from the environment and healthy eating, to human trafficking and children's diet. This means that the WI brand is highly respected and known throughout the country.

WI Enterprises is keen to hear from appropriate companies who would benefit from associating with the WI brand. Your level of involvement can vary according to the type of product or service you provide.

We aim to ensure that if a simple advert isn't right for you, but product sampling is, or you'd like to interact with members at the WI residential college, there are options available that we can tailor to suit your budget.

To learn more about sponsorship or to send a proposal, please call our Advertising Manager, Andrew Lawston, on 020 7371 9300 and dial ext 222 or use the Contact us form and select 'Sponsorship and WI Enterprises'.


Whilst sponsorship of the mailing allows you to get information across to members, the sampling route allows you to actually put your product directly into their hands. The vast majority of Institutes have a volunteer whose role involves accepting often large boxes of free goodies, transporting them to her meeting and handing them out to fellow members.

This is a fantastic opportunity for a new product launch or to just treat members. After all who doesn't love a free gift?
As part of the package, we include one advertorial within the members' magazine WI Life. We do recommend that you promote your free gifts before they are actually sent, because members have been known to base their whole meetings around them!

You'll be in good company if you decide to go down this route – members have already enjoyed gifts such as Dove soap bars, Hellmann's Mayonnaise picnic hampers, McVities Boaster biscuits, Febreeze, l'Oreal, Fenjal, Nivea and Bausch & Lomb… the list is extensive and members love it! 

For sponsorship or samplings or further information about our magazine please contact our Advertising Manager Andrew Lawston on 020 7371 9300 and dial ext 222 or use the Contact us form and select 'Advertising'.

Contact the NFWI

  • Phone: 020 7371 9300
  • Open hours: 9am–5pm Mon–Fri
  • Address: 104 New Kings Road, London SW6 4LY

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