The WI cast on with Hobbycraft
The WI has adding a new string to their bow - or their needle to be precise - with the launch of its own brand of yarn.
The exclusive range with their retailer of choice, Hobbycraft, comes as the trend to knit was further boosted by model of the moment, Cara Delevigne who was spotted knitting back stage at London Fashion Week.
The partnership between Hobbycraft and the WI comes from a mutual passion and shared desire to provide people with the opportunity to build new skills. The WI, which dates back to 1915, has always been associated with traditional crafts, whilst Hobbycraft is the biggest retailer for providing the materials and inspiration to get the nation making.
The WI yarn comes in four ranges:
Hobbycraft are the market leader for craft yarn, and the current range is the retailer's best seller. This yarn is 100% acrylic and has been created to supersede the highest quality yarn of this kind on the market, with less pilling and a smoother finish. This range will be made up of 20 of the best world and UK selling colours.
Soft and Cuddly
This super soft range has been created to offer an anti-pill fibre. The structure and spinning of these fibres mean that the garment surface will continue to look fresh and new even after prolonged usage.
Soft and Silky
Fashion yarn is Micro Acrylic, the finish of this yarn is much softer than other wools of this kind. This premium acrylic yarn is 100% machine washable and will be available in 15 different colours.
100% Shetland wool, made in the UK. This manufacturer has been spinning yarn since 1798 and has the reputation of stocking the world's best Shetland and Lamb's wool qualities. A family company which prides itself on the ability to manufacture 10-12 tonnes of yarn each week all of which is spun using 100% green sourced electricity.
A donation from the sale of each ball of yarn will go towards creating educational opportunities for over 212,000 WI members who campaign on issues that matter to them and their local communities.
The timing of the launch ties in with the rising popularity of getting back to making. Recently Hobbycraft reported sales of its yarns up more than 200 per cent year on year with celebrity knitters including, Ryan Gosling, Kate Middleton and Kate Moss.
The WI is an organisation for all women – at every age – and many of their members have a passion for making.
Janice Langley, Chair of the NFWI said;
"Knitting is something that has long been associated with WI members and it's something that many of our members love to do throughout the organisation, so launching an exclusive range of yarns with Hobbycraft seemed a perfect fit.
"A resurgence of interest in more traditional skills has followed the recent rise in WI membership, so we're really pleased that our yarns will be on sale through Hobbycraft for members and non-members alike to get involved in learning new craft and developing new skills."
Katherine Paterson, Customer Development Director at Hobbycraft: "The WI has a long heritage in making and creating so our partnership with them is very exciting. As an organisation, their views on learning new skills and making are very similar to ours at Hobbycraft so we feel the two brands are a great fit. A yarn endorsed by the WI is a real mark of quality for our customers."
The range will be available online and at all 79 Hobbycraft stores nationwide.
Hobbycraft is on a mission to get the national crafting, reviving the popularity of traditional crafts which continue to inspire people of all ages. Visit http://www.hobbycraft.co.uk/the-womens-institute to find out more.
Contact the NFWI
- Phone: 020 7371 9300
- Open hours: 9am–5pm Mon–Fri
- Address: 104 New Kings Road, London SW6 4LY
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