The role of WI Enterprises

WI Enterprises Limited (WIE) is the trading arm of the National Federation of Women’s Institutes (NFWI). WIE was formed to raise funds for the NFWI to help finance its aims and objectives. The company is expected to generate a considerable profit each year in excess of £500,000 through its various commercial activities. In addition, WIE pays £150,000 in overheads to the NFWI each year for use of offices and facilities at 104 New Kings Road.

As a limited company, WIE has its own Board of Directors, comprising members of the NFWI Board of Trustees (including the NFWI Chair and Treasurer) and external advisers.

WIE Board of Directors - photograph: Peter Schiazza

Why work with the WI?

By choosing the Women's Institute, the largest voluntary organisation for women in the UK, you can showcase your product or service to 205,000 decision makers across the country. You have the opportunity to reach an audience of mainly rural ABC1 women who are receptive consumers, deciding on purchases ranging from home furnishings to foreign holidays. You can reach our members in many ways including:

• advertising in WI Life
• conferences and events at our college
• mailings and sampling
• sponsorship