Why are there so many advertising inserts in my copy of WI Life?

Some advertisers choose inserts as their way of promoting their products and since many of these advertisers use the magazine repeatedly, it proves they get good response from WI members. Revenue obtained from inserts makes up quite a high proportion of the hundreds of thousands of pounds needed from advertising to make WI Life viable. We hope that, as the cost of recycled paper becomes less prohibitive, insert advertisers will use it. Meanwhile, we would kindly ask those WI members who do not wish to respond to inserts to place them in the recycling bin.